Nobody quite destroys the world like Roland Emmerich, and tonight, in anticipation of his upcoming 2012, we get a taste.
A big taste, with the largest broadcast, cable, online and mobile media preview ever orchestrated to support the launch of a motion picture. Tonight, t elevision audiences watching virtually every major North American broadcast and cable outlet will have the opportunity to see an exclusive, two-minute scene from the film as part of this simultaneous roadblock on Thursday, between 10:50 and 11:00 p.m. EDT/PDT. The film will be released in theaters worldwide on November 13, 2009.
Tonight's action-packed two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. Meaning, the two-minute scene will reach an estimated 90% of all households watching ad-supported television at that time.
Then, viewers will have the opportunity to see the conclusion of the two-minute cliffhanger scene after the roadblock with an extended five-minute sequence on fancast.com and on Comcast On Demand.
This one will be big folks (at least according to the Mayans)
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