ARC Entertainment, Whitewater Films and Matthew Lillard are taking the unconventional approach of launching the theatrical release of Lillard’s directorial debut, FAT KID RULES THE WORLD, via the Vans Warped Tour and Tugg.com this summer. Through a series of promotional events and public appearances on the Warped Tour, Lillard is directly engaging the film's punk rock fan base so they can set up Tugg screenings of the film along the course of the tour and anywhere else in the United States. Tugg is a collective action web-platform that enables individuals to choose the films that play in their local theaters.
Produced by Whitewater Films, the film won the Narrative Feature Spotlight Audience Award at the 2012 SXSW Film Festival and the Kickstarter campaign to support the domestic release raised over $150,000.
FAT KID RULES THE WORLD stars Jacob Wysocki (Terri, TV’s “Huge”), Matt O'Leary (Natural Selection, Brick) and Billy Campbell (TV’s “The Killing”) and is based on the novel by K. L. Going. The film features original songs and score created by Pearl Jam Lead Guitarist Mike McCready.
The film follows Troy Billings who is seventeen, overweight, and suicidal. Just as he's about to jump in front of a bus, he's saved by Marcus, a charming high school dropout/street musician. The two begin an uneasy friendship when Marcus enlists the musically challenged Troy to become the drummer in a new punk rock band. As Troy’s relationship with Marcus grows, Troy's father becomes increasingly concerned about his son's new friendship.
The film’s release represents a unique convergence of traditional distribution, social media and the internet, bringing together ARC ENTERTAINMENT, the Vans Warped Tour, Kickstarter and TUGG.
“We chose ARC, Vans Warped Tour and Tugg,” said Matthew Lillard, “because this is a film about the kids on the fringe – the outsiders. We wanted to find a way to cut through the Hollywood machine and connect directly with those kids and let them shape the destiny of our movie. So, Tugg the Fat Kid – we made this film for you. I hope you dig it.”
Anyone (and that means you!) can bring “FAT KID RULES THE WORLD” to their local theater by visiting Tuggthefatkid.com and requesting a screening.
To get tickets, visit: http://www.tugg.com/titles/fat-kid-rules-the-world
ABOUT ARC ENTERTAINMENT
ARC Entertainment (www.arc-ent.com) is a fully integrated distribution company providing both physical and digital distribution and sales services entertainment-based products. ARC Entertainment monetizes Content in multiple revenue streams including: Theatrical Distribution, DVD, Blu-ray, Digital, Electronic Sell-through, Streaming, VOD, PPV, Pay and Free TV. ARC Entertainment’s unparalleled relationships with national retailers, coupled with strong sales and marketing expertise, enables the Company to explore unique programs and business models for its content partners.
ABOUT WHITEWATER FILMS
Whitewater Films is an independent production company dedicated to helping emerging directors find their voices and assisting established filmmakers in getting their passion projects off the ground. Founded by veteran director/producer Rick Rosenthal and joined by a team of young, accomplished producers, the company’s films include the recently wrapped Fat Kid Rules the World, On The Ice, which premiered at this year’s Sundance Film Festival, Mean Creak, Nearing Grace, Kabluey, and According To Greta.
Tugg, Inc. (“Tugg”) is a collective action web-platform that enables individuals to choose the films that play in their local theaters. Through Tugg, individuals are empowered to select a film, screening time, and nearby theater, and then spread the word to their immediate and online community. Once a necessary amount of people commit to attending, the event will be confirmed and Tugg will reserve the theater, manage ticketing, and ensure delivery of the film – allowing the audience to sit back and enjoy the show. Tugg is working with exhibitors Alamo Drafthouse Cinema, AMC Theatres, Bow Tie Cinemas, Cinemark Theatres, Goodrich Quality Cinemas,Rave Cinemas, Regal Cinemas, and a number of independent theaters nationwide. These exhibitors provide theatrical venues for individually curated events showcasing Tugg’s growing library of hundreds of studio and independent films.