Once a pon a time Legos were not the art medium of choice, nor did they have cool Harry Potter or Star Wars sets available to build and enjoy like sculptures.
Instead the colorful bricks were kept on the floor where they would get trampled on by bare feet and/or shoved into various toddler's orifices.
In fact, by the mid-to-late eighties Legos were hated by all children (I might be making that up) but then came Zack-Zack the Lego Maniac and Legos kinda got popular for like five minutes before being relegated back into a shoebox and forgotten.
So perhaps we should honor Zack for giving it the old college try but failing to ignite the passion-stick for Legos that is currently going on today thanks to whatever marketing genius they hired back in 2007 or so.
Here's to you Zack, may your commercial bring back fond memories for those who changed the channel whenever you came on.