Companies are starting to understand that social networking can make or break their company’s bottom line. If they have a strong web presence and are constantly engaging consumers via Twitter, Facebook, Instagram, etc. there’s a good chance that techno-savvy customers are going to choose them over their competitors who are still stuck on the traditional advertising medium of commercials.
Now, don’t get me wrong, some commercials are spectacular but as more and more people choose streaming options over actual network offerings, companies are losing marketing strength in that particular medium of advertising.
So what should a company do to create an interesting advertising campaign that melds the traditional with the more current modes of shilling a product?
How about creating an actually great web-series that product-places the hell out of your goods while still providing a storyline that is worth following over various episodes?
Yep, Intel and Toshiba have done just that with their web-series The Power Inside, which follows “…Neil a twenty-something guy going nowhere in life. He works a dead-end job, has no girlfriend, and his best friend isn’t exactly the best. But today, something is different. People are starting to pay attention to him. It just might not be the kind of attention he was looking for”.
Yeah, there’s aliens/pod people after him.
As part of the campaign, people can audition for a part in the series via their Facebook page (you just pick between the bad guy/good guy side).
Now, watch the first three episodes and subscribe to the rest, ’cause regardless of it being a commercial for tech products, it’s actually a really good show…and who knows, maybe you’ll end up on it.