In recent years major Hollywood studios have hoped to use Comic-Con as a great marketing tool for their genre films… but it doesn’t always create the positive spin those studios hope for.
In an article in the New York Times which tackles this very issue, Brooks Barnes states who will be missing at this year’s Comic-Con:
“Warner’s main studio operation is bringing nothing. Ditto Disney and DreamWorks. The Weinstein Company, a perennial presence, will also sit this one out. Even Marvel Entertainment, whose panel for “The Avengers” was a highlight of Comic-Con 2010, is on the fence about whether it will mount a major presentation.”
“Scott Pilgrim vs. the World was the big alarm. That Universal movie was the belle of last year’s convention, and the studio spent heavily to make it so, draping the entire side of a skyscraper with an ad, for instance. Released just three weeks after the convention, “Scott Pilgrim” fizzled and the $60 million movie sold just $32 million in tickets.”
Not all studios are jumping ship, Universal is premiering Cowboy and Aliens at the this year’s Comic Con according to Hero Complex and some smaller studios will be filling in the space left by the missing majors.