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The purpose of any commercial is to display the product in a way that will have consumers develop a deep need for the crap that is being shown and doing it in a way that is so convincing that the sheeple of the world will lay down some dough for what is essentially non-essential (Hello Snuggie?).

But this commercial is a bit different.

It basically takes the consumer to task for losing their humanity by constantly being entertained by electronic distractions (mainly video games) and then, at the very end, presents the consumer with the very thing that will get them back in touch with reality.

Which is something so completely random that the commercial can only be called brilliant.

You’ll know what I mean after the break.

STIHL Brand Campaign from Whybin TBWA on Vimeo.

Source: kotaku

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