A while ago Ron Meyer, the president of NBC Universal Studios was quoted as saying that Hollywood makes “shitty movies.” He’s not talking about what he meant and also a little bit about 3D and why sequels and franchises aren’t always a good thing.
At the 2012 Pulse Conference, Meyer had a Q&A at UCLA hosted by the Anderson Business School. According to The Hollywood Reporter he talked about the worst movies, the best franchises, possible project coming up for Universal and his dislike of movies in 3D. Read more of what he said after the break. Just to clear it up “What I said is we make some good movies and some shitty movies. Nobody ever sets out to make a shitty movie.”
Calling out specific movies, he talked about projects at his own studio saying “Wolfman and Babe 2 are two of the shittiest movies we put out. … Cowboys & Aliens wasn’t good enough. Forget all the smart people involved in it, it wasn’t good enough. All those little creatures bouncing around were crappy. … Land of the Lost was just crap. I mean, there was no excuse for it. The best intentions all went wrong.”
When talking about sequels and franchises, he said that with surprises like The Lorax, a sequel could be possible, but it’s more likely that other Dr. Seuss projects will be done instead noting that The Cat in the Hat is already in the works to get an animated feature. The Lorax ended up making nearly double what the studio thought it would.
While Universal doesn’t really have a franchise from comic books like WB and Disney do, he said “Hasbro is the closest to it,” he then added “Hasbro brought
us Battleship,” referring to a big-budget movie Universal will release
May 18 domestically.
Meyer is proud of the franchised the Universal has created within including Bourne, The Mummy, Fast & Furious, and American Pie. As far as potential franchises go, Snow White and the Huntsman could have possible follow-ups starring Chris Hemsworth’s Huntsman character. He also briefly talked about the sequel to Despicable Me and said “hopefully there will be a lot more to come.”
The president and COO then went on to talk about the latest tread in films. 3D. As he said, “There is a place for it, an important place. I just don’t think we
should kid ourselves that it is an end-all for the business.”
Personally he talked about the viewing experience saying “I’m not a fan of 3D as an audience member,” he added, “I’m too old for it. I don’t like wearing the glasses over my glasses.”