After becoming addicted to the Game of Thrones HBO series, and after finishing a drawer full of graphic novels that had been on the back burner for too long, Jack Kirby’s Fourth World Omnibus and Alan Moore’s Swamp Thing) I finally picked up the first Game of Thrones novel, and quickly discovered that it is even more addicting than the show.
The only problem was that it’s a thick, physical book. I didn’t feel like lugging it around with me.
I’d only recently decimated the contents of my backpack to lighten my load, and the last thing I wanted to do was add a book.
So for a while, I simply didn’t read Game of Thrones unless I was at home.
In the meantime, a very good friend of mine, Joe Flatley, who is now a writer and editor for The Verge, wrote an in-depth story about online scammers that I had been meaning to check out. It was available for 99 cents in Kindle form from Amazon, so I splurged. I was sitting on the subway the other day and realized that it was loaded in my Kindle app, so I figured I’d read it on my iPhone.
To my surprise, reading long-form text on my iPhone’s retina display was almost magical.
I’ve resisted e-books for years. Why hadn’t I tried this before?
I’d tried reading long-form text on my retina iPad, but couldn’t get into it. Something just didn’t “feel” right. The iPad can be heavy after extended use, and the screen so large and bright, even when dimmed.
But I hadn’t tried my iPhone until now.
And once I had, it was a revelation.
I decided to purchase the Kindle version of Game of Thrones, and now I can sneak in quick reads here and there, wherever I am, whenever I have a bit of downtime.
The experience has finally pushed me across the e-book threshold.
I decided to give the iPad another chance.
I loaded up the Kindle app, dimmed the display, enlarged the font size, set to sepia, and picked up where I had left off on the subway.
This time, now that I had become accustomed to reading on the iPhone, the iPad reading experience felt more normal.
I had recently considered buying a Kindle, but no longer feel the need to.
There are Kindle competitors.
Sony has some devices, and of course there is the Nook. But the real Kindle-killer is Apple’s retina displays. Yet Apple will not have a monopoly on ultra hig-res displays for long.
Amazon knows this, which is why their Kindle app is available across all platforms, which is also why it’s the obvious choice over Apple’s iBooks.
Amazon’s Kindle ecosystem, and Apple’s industry-leading display technology is the magic formula.