|“We Have Your Story” Anniversary Campaign to
Commemorate Indie Studio’s Legacy with Exciting Events, New to Blu-ray
Releases and a Collectible Box Set
Following 12 Years A Slave’s historical Academy Award® win for Best Picture, Fox Searchlight Pictures and Twentieth Century Fox Home Entertainment announced today a campaign to celebrate Fox Searchlight’s 20th Anniversary. The “We Have Your Story” anniversary event will spotlight Fox Searchlight’s collection of more than 140 smart, thoughtful and distinctive films including award-winning favorites Beasts of the Southern Wild, The Best Exotic Marigold Hotel, The Descendants, The Tree of Life, 127 Hours, Black Swan, Slumdog Millionaire, 500 Days of Summer, Juno, The Last King of Scotland, Once, Little Miss Sunshine, Sideways and Boys Don’t Cry, which together won 23 Academy Awards and garnered 90 Academy Award nominations.
The campaign will consist of several new to Blu-ray releases, anniversary editions and themed collections that will be supported by event publicity campaigns, retail promotions, social media engagement, branded Digital HD™ store fronts with select retailers, in-theater promotions and more.
Anniversary titles with event celebrations include Crazy Heart (5th anniversary), Garden State (10th anniversary), Kinsey (10th anniversary), Napoleon Dynamite (10th anniversary), Sideways (10th anniversary) and Boys Don’t Cry (15th anniversary).
Fox Searchlight titles making their Blu-ray debut in 2014 include Johnson Family Vacation and Garden State (March 4), Once (April 1), Notes On A Scandal (April 29), The Deep End (May 6), The Ringer and Kissing Jessica Stein (June 3), and The Full Monty (August 5).
Fox Searchlight will wrap its 20th anniversary celebration with 20 of its most iconic films in a one-of-a-kind collectible box set. The films will be chosen based on considerations of timelessness, cultural impact, awards recognition and box office success. The package will also include an 80-minute documentary featuring notable directors and stars from the studio’s impressive catalog of films. This perfect holiday gift will be available for purchase in November.
Fox Searchlight Presidents Nancy Utley and Stephen Gilula said, “Fox Searchlight has been a creative and collaborative home for filmmakers who share our passion for storytelling and for taking audiences on unique and unexpected journeys. We are extremely proud of all that Searchlight has accomplished in its 20 years, and we will continue to champion films that entertain and illuminate.”
Event details, exact title configurations and packaging for Fox Searchlight’s 20th Anniversary Blu-ray and DVD releases will be confirmed individually in the coming weeks.
A dedicated website – www.foxsearchlight20th.com – created by Fox Searchlight and fans, will tell the studio’s 20-year story through its most iconic films and invite fans into the #WeHaveYourStory campaign. With all-new custom graphics, illustrations, photos, memes and videos, the website welcomes fans on a unique and personal adventure, engaging them on their preferred social media platforms for information about upcoming Blu-ray and DVD products, theatrical releases, national and local events, and promotions. In addition, consumers can explore recommended titles, share content across social media platforms, such as Instagram, Twitter, Vine, Pinterest, Facebook and Tumblr – and uncover fun facts and favorite scenes on special movie “travel guides.”
ABOUT FOX SEARCHLIGHT PICTURES
Fox Searchlight Pictures is a specialty film company that both finances and acquires motion pictures. It has its own marketing and distribution operations, and its films are distributed internationally by Twentieth Century Fox. Fox Searchlight Pictures is a unit of 20th Century Fox Film.
ABOUT TWENTIETH CENTURY FOX HOME ENTERTAINMENT
Twentieth Century Fox Home Entertainment is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third party partner film and television programing. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray™ and Digital HD™. Twentieth Century Fox Home Entertainment is a subsidiary of 21st Century Fox.