I know that nostalgia is now a key phrase for advertisers to market products to an older generation who yearn for days long past, but even as I plunk down cash for a Crosley Travel Turn-Table (which reminds me of the one that I had when I was a lass) I am well aware that the things that I am “nostalgic” for aren’t the pop culture items that show up on VH1’s I Love the 80s re-runs so much as the feelings that those childhood memories ignite within my dried-up, pruny soul.
Would it be great to have every single volume of Sweet Valley High in pristine condition to satisfy some weird nerd desire? Absolutely, but if we are talking semantics here, what I’m really trying to recapture is not the thing itself but the emotion that the act of reading those tomes dedicated to First World Problems while stretched out on my bedroom floor creates (mostly because I didn’t groan in pain trying to remove myself from the prone-on-the-ground position at twelves years-old).
And really, when it comes down to it, you can’t sell an already lived experience, but you can re-establish a link to it through the gentle (and completely free) art of our memories.
So let’s hear it for being old enough to ache for the good ole days via a supremely sweet video via the folks at The School of Life.
Hey, sometimes when you’re this decrepit, it helps to have a visual to make a point.
Watch it after the break.