To try and make toys less sexist for young girls and to get them thinking outside the pink glittered beauty box, GoldieBlox (who is best known for their Rube Goldberg “Princess Machine” video) has released an action figure that will hopefully get young girls interested in creating things rather than just playing dress-up.
And to get that point across, GoldieBlox has made another incredibly awesome ad that is one part 1984, and one part Girl Power.
I can’t even tell you how excited I am to buy up everything GoldieBlox has for my niece once she gets past the toddler stage. ‘Cause that little girl is going to grow up knowing she can be anything she wants…including a game designer, engineer, code writer or even a pop culture nerd blogger like her aunt.
Yep, this is gonna be fun.
Ad after the break.