From writers Warren Dotz and Masud Husain comes a deluxe, hardcover edition of the best-selling and critically acclaimed Meet Mr. Product (2003/2015), Meet Mr. Product, Volume 1 (Insight Editions / $17.99 / April 2015) is a smart compendium of the art of the advertising character, and an essential companion to the all new Mr. Product, Volume 2. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, Speedy Alka-Seltzer, and countless other advertising characters have been helping us navigate the grocery aisles and choose our products for years, and are cleverly curated in this unique volume.
Here in Meet Mr. Product, Volume 1, you’ll find a vibrantly colorful tribute to these pop culture icons. Offering up fascinating tidbits on hundreds of spokes-characters, this colorful collection profiles the organization of the characters, their evolution, and their most interesting trivia. Famous faces and a host of little-known characters fill Meet Mr. Product, Volume 1’s pages to bursting, taking us on a tour of advertising’s most charismatic creations.
Mr. Product, Volume 2 (Insight Editions / $17.99 / April 2015) takes up where Meet Mr. Product, Volume 1 left off, illustrating the story of the advertising mascot in America in the 1960s, ’70s, and ’80s. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap’n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that will surprise even the most avid collectors of advertising ephemera.
Citing more than thirty significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture, and offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill the pages of Mr. Product, Volume 2, making it the ultimate trove for designers, illustrators, and pop culture fanatics alike, and a must-have for those who own Meet Mr. Product, Volume 1 and are looking for the comprehensive collection of advertising art.
After the jump check out some amazing artwork from both of these must-have volumes.
