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MARVEL Debuts Action-Packed BLACK PANTHER Merchandising Program

First Film Appearance and New Comic Spark Robust Product Lineup
Led by Hasbro, LEGO, Mad Engine, Funko and More

There’s no doubt that there’s been an under representation of minorities in comic book movies.  In the DC film universe, we’ve only seen Morgan Freeman’s Lucius Fox in Christopher Nolan’s Dark Knight series and race switched Perry White played by Lawrence Fishburne in Man of Steel and the upcoming Batman V Superman.  Part Native Hawaiian Jason Momoa will portray Aquaman and African American Ray Fisher is playing Cyborg in the upcoming slate, but as of yet DC has shown no diverse superheroes onscreen as of yet.

Marvel fares better, but at this time, none of the characters have headlined their own film yet with Samuel L. Jackson as Nick Fury, Anthony Mackie as The Falcon, Zoe Saldana as Gamora and Dave Bautitsta as Drax.  But that’s about to change.

With the release of Captain America: Civil War, we’ll see Chadwick Boseman play T’Challa aka The Black Panther before his solo film arrives on July 8, 2018.  And although Disney has received criticism in the past for the lack of merchandising of female characters, based on the press release after the jump there’s plenty of choices for fans of The Black Panther.
 

Marvel is rolling out a heroic new merchandising program inspired by Black Panther just in time for his first appearance in the Marvel Cinematic Universe, an all-new comic book written by esteemed author Ta-Nehisi Coates, and his 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more, offering both longtime T’Challa readers and new fans introduced to the character through Marvel’s Captain America: Civil War exciting ways to embrace this legendary Marvel Super Hero.

The licensing program features a wide range of products for kids and adults inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film.


For consumers looking to wear their fandom, the impressive lineup includes bags from Fast Forward and Global Design Concepts and stylish apparel for men and women from Mad Engine, C-Life, Freeze, and Fifth Sun. Hasbro is debuting a toy line including action figures and role play items, and LEGO will be featuring the character in construction sets. For the first time, collectors will be able to add Black Panther to their Super Hero collections with Marvel Select figures and Marvel Minimates from Diamond Select and Mopeez plush, Dorbz vinyls, and POP! bobbleheads from Funko. The program is rounded out with additional product offerings including wall art from Artissimo and Pyramid, novelties from Monogram, and costumes for kids and adults from Rubies and Party City. Select product is in stores now, with more rolling out at retailers including Walmart, Target, Kohl’s, Walgreen’s, Disney Store, Toys “R” Us, and specialty retailers this Spring and into 2016.

“With a new comic book and his first appearance in a Marvel film both occurring during his 50th anniversary year, excitement is already underway for Black Panther product,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “We are excited to debut this all-new lineup of offerings so fans can start showing off their love for the newest member of the Avengers team.”

Check out the merchandise below!

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