Using celebrities to sell your games console or game is not a new phenomena, companies know that celebrity driven advertisement equals huge uptake in sales and brand awareness. I can’t say I blame these celebrities either, many of them are huge fans of the gaming industry and genuinely want to endorse the things they love, much like Robin Williams (rest his soul) and his daughter Zelda in those Nintendo adverts for the DS version of Ocarina Of Time and then again a few years back for the Nintendo Wii.
|Incidentally, Williams did actually name his daughter Zelda after The Legend Of Zelda games!|
Though, there are some celebrities who are less bothered by the product because they will do absolutely anything if you waft an insane sum of money at them, like have their face plastered all over dog turds (I mean, I bet if you told Shia LeBoeuf it was ‘art’, he’d do it…actually, he’d probably do it free…bad example, sorry).
Anyway, the reason I’m writing about celebrity endorsements is because I’ve noticed mobile games have jumped on the bandwagon lately; there’s Kate Upton in those dreadfully exploitative Game Of War ads, Mobile Strike fronted by Arnold Schwarzenegger and even Academy award winner (let me say that again, ACADEMY AWARD WINNER!!) Christoph Waltz in the Clash Of Clans advertisements.
But it’s not just women’s objectified bodies or muscular action heroes or even esteemed, award winning ac-TORS who advertise games because as Atari proved in the 80s, even blind celebrities can endorse your product:
Stevie Wonder didn’t actually feature in that advertisement (it was a photoshopped effects pedal ad of a product he did actually use in his music) and Atari aren’t into offending the blind…I hope.
But, this poster did the rounds on various social networks last year and it although it was met with cynicism by all rational thinking human beings, it was surprising how many people believed it was real or more interestingly, were willing to believe it. Unsurprising really when you consider how popular culture has been littered with weird publicity stunts and celebrity backed campaigns in the last 30 years or so.
Plus, it’s believable because we all know that advertising companies are the actual devil because how else could they have tricked Christoph Waltz into selling them his soul?! Think about it, an actor of his calibre doesn’t need the money, the man can out-act the hell out of anyone sharing the screen with him.
|Maybe he did it so he could afford to buy a dragon? Seems fair.|
It also strikes me as odd that companies often hire celebrities that don’t seem to fit their product.
Advertising Executive: We need a celebrity behind this.
Intern: Who did you have in mind?
Advertising Executive: I don’t care, as long as they’re famous. Now go get me a steak dinner and a £4000 bottle of cognac, it’s lunchtime…..
|Snake meet, er…Snake!|
|Er…this is a screenshot from Neil deGrasse Tyson’s show Cosmos and *not* the Illusive Man from Mass Effect!|
|This is the Illusive Man. Or is it DeGrasse Tyson?!|
|A new Street Fighter character announced!|
|Cooking Mama, scarier than Gordon Ramsey…|
|Wait, money increases when people burn? Is Drumpf, Satan?!|
|Welcome to Trump Mode, you must become an egotistical deluded
billionaire and you must put your name on everything you own!
So which celebrities would you hire to sell video games? Personally, I still love the World Of Warcraft advertisements with Mr. T, Ozzy Osbourne and Chuck Norris – just to name a few!