In an email sent to comics retailers from the major publisher, the company revealed all orders of DC products will now be fulfilled by Lunar Distribution and UC Comic Distributors for periodical releases, while Penguin Random House will now be handling graphic novels and collected editions.
“We recognize that, to many of you, this may seem like a momentous decision,” the email read. “However, we can assure you that this change in DC’s distribution plans has not been made lightly and follows a long period of thought and consideration. The change of direction is in line with DC’s overall strategic vision intended to improve the health of, and strengthen, the Direct Market as well as grow the number of fans who read comics worldwide.”
The announcement also revealed Diamond would only be fulfilling orders placed through a “June 1 Final Order Cut-Off” and will not be taking sales of any new DC titles further, with the publisher suspending the same cut-off for June 8 and make those products available to order on “Final Order Cut-Off on June 15.”
“After 25 years, DC and Diamond Comic Distributors are ending their long-standing relationship. Moving forward, comic book retailers can obtain their DC books from Penguin Random House, or their books and periodicals through Lunar or UCS comic book distributors. DC continues to be committed to providing the Direct Market with best in class service and the fans with the world’s greatest comic books.”