Next Tuesday, Christopher Nolan’s Inception will be released on DVD/Blu-ray.
But, until then, it’s all about the totem.
Through December 7th, consumers can receive exclusive, never-before-seen “Inception” content on their camera enabled mobile devices via “Inception” Snap Tags that will be placed on various “Inception” advertising materials. Consumers only have to snap a photo of the Snap Tag with their camera phones and send the photo via MMS to 95871 (for AT&T, Verizon, and Alltel customers) or as an email to [email protected] to get a reward. The final reward offered will be tied to the Blu-ray Combo Pack release, which will unlock an exclusive video featuring director Christopher Nolan.