This summer, Heineken has made adventure synonymous with their brand with their latest promotion, Voyage, which has random participants plucked into an amazing location with the push of a button.
One push and a person becomes a Legend.
Now, Heineken Dropped has sent our Legend to colorful India. As seen in the videos, our Legend has arrived at a remote Indian outpost where he finds himself in all sorts of awkward and bizarre situations when he loses his pet goat. As a true Man of the World, he knows how to navigate this new world with ease, even if he finds himself in unfamiliar territory.
Although many of the magical locations might seem familiar from Bollywood films or mainstream movies set in India such as Slumdog Millionaire, The Best Exotic Marigold Hotel and The Darjeeling Limited, there is one piece of home that can be found rather easily. Heineken.
The Heineken brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
And now, Heineken wants to turn you into a Legend as well.
Consumers who buy special packs of Heineken will be able to redeem a code and play an online game that tests their own navigation skills as they embark on a digital voyage. A lucky few will win their own legendary travel experience, with prizes on offer to include adrenalin filled travel adventures and perhaps the ultimate adventurer’s discipline – space-training.
For more details, visit www.heineken.com/voyage